Cryptocurrency is gaining traction as a sought-after holiday gift, according to a study by the National Cryptocurrency Association and PayPal. A survey among 2020 Americans revealed that 24% of respondents plan to gift crypto assets to friends and family. This figure rises to 65% among digital asset holders. Half of cryptocurrency owners also express interest in receiving digital assets as gifts.

Crypto investors demonstrate a willingness to use digital assets as a means of payment: 82% are ready to pay with cryptocurrency in stores if it is accepted. Besides, 17% of respondents would prefer to receive cryptocurrency instead of a gift card as they believe in its potential for value appreciation, investment opportunities, ease of storage, speed of transfer, and the novelty of receiving something unusual.

Generation Z (ages 18–28) shows the highest interest in crypto gifts, with 45% of this demographic wanting to receive digital assets. The average gift value in the US is around $90, which is approximately 5,000 rubles in Russia. These figures indicate a growing recognition of cryptocurrencies not only as an investment tool but also as an alternative type of gift among the younger generation.